
Testimonials
Here's what my clients say about their experience
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Freddie, England 7s
"There very few people in the world who I could speak to in the same level of depth for technical rugby improvements and mental performance."
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Paddy, OMR Rugby
"Sam's 'human-first' coaching approach allowed me to share the smallest or biggest problems with ease. I felt I was met with honesty in a safe space which is helping me grow as a person and a rugby player."
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Denzel, Rennes Rugby
"Sam has a unique way of looking at life and his energy rubs off on you. He comes with a wealth of experience and has helped me become the best version of me on and off the field."
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Scott, Business Owner and Engineer
“Sam has given me access to a multitude of different practices, techniques and systems of thought that have allowed me to manage my stress and anxiety levels like never before.“
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Tommy, Swinton Lions RLFC
"Sam has helped me to understand things within me that before I felt confused about. I am thriving using my understanding of generating confidence."
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Jake, Navy Rugby Union
"Sam asks the difficult questions which has allowed me to uncover insights I would never have thought possible on my own. I’ve had so many breakthrough moments and tools I now use every single day."
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Adam, Scotland and Glasgow Warriors
“Working with Sam has had a profound impact on my personal and professional life. His focus on both my personal well-being and my performance has been invaluable. It’s rare to find a coach who invests so deeply in the human side of the journey.”
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Harry, Hartpury College
"Since working with Sam I have been able to change how I view errors, this allows me to be more processed-focused and allows me to perform better. I have also improved my productivity which has helped me with my studies."


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Client Testimonial - Scott
What are the top 3 results from working with Sam? Shifted my outlook on life. I now look for ways to be uncomfortable and challenge myself as opposed to ‘playing...
Client Testimonial - Scott
What are the top 3 results from working with Sam? Shifted my outlook on life. I now look for ways to be uncomfortable and challenge myself as opposed to ‘playing...
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Why English culture prevents individuals from p...
If you are immersed in British culture, it’s likely that you are limiting your potential. It is normal for us British people to be so humble and modest that we...
Why English culture prevents individuals from p...
If you are immersed in British culture, it’s likely that you are limiting your potential. It is normal for us British people to be so humble and modest that we...
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Presenting stats is useless for rugby players
Presenting stats is boring for rugby players Here’s why the numbers are important to determine your intention when you go and play (and how to make the numbers exciting)...
Presenting stats is useless for rugby players
Presenting stats is boring for rugby players Here’s why the numbers are important to determine your intention when you go and play (and how to make the numbers exciting)...